PROTECT your skin. LOVE the beach.


Watch the video to learn more.

Why you need UV protection.

Learn about the potential dangers of UV rays.


The sun's rays are generally good for the body. They promote the production of the happiness hormone serotonin, so the sun makes us happy. But UV rays can also have negative effects on our skin. UVB rays penetrate the upper layer of the skin, the epidermis, and are also responsible for painful sunburn.

Why you need UV protection.

Learn about the potential dangers of UV rays.


The sun rays give us a beautiful glow and stimulate the skin’s vitamin D production which is particularly important for bone stability and our health in general. But you should always be cautious of the risks of UV rays. Because of their high energy levels, UVB rays can directly damage the DNA, which can lead to skin damage.

Why you need UV protection.

Learn about the potential dangers of UV rays.


UVA rays penetrate the skin more deeply – all the way into the dermis. Although we are usually not aware of them because they aren’t painful, they form free radicals which are able to damage cells and DNA. This can lead to allergies and skin ageing: about 80% of wrinkles are caused by UVA light.


Learn more about mineral and organic filters.


NIVEA SUN uses mineral UV filters like Titanium Dioxide in its sun protection products. Mineral UV filters reflect the sun‘s rays away from the skin like little mirrors.


UVB rays do not only stimulate the production of melanin in the skin, creating a suntan. They are also responsible for sunburns. UVA rays, on the other hand, are usually not noticed because they aren’t painful, but they can trigger sun allergies and lead to premature skin aging. NIVEA SUN has selected a well-balanced combination of UV filters for the respective product.


In addition, there are organic UV filters with protection mechanisms based on absorbing UV radiation. In this case, the harmful UV radiation is converted into harmless heat. To achieve high protection from both UVA and UVB radiation different UV filters are combined.

How to apply sunscreen

  1. Make sure you use enough: For an adult this is 30ml (2-3 tablespoons) per application.
  2. Put sunscreen on your main body parts first: each arm, your throat, face and neck region, and on your back, stomach and each leg.
  3. Distribute the sunscreen evenly on your skin and don‘t miss any part.
  4. Allow sunscreen to absorb completely before dressing.
  5. We recommend that you reapply sun care products at least every two hours, especially after swimming, toweling off, and playing in the sand since these activities partially remove the sunscreen, which shortens the protection period.
  6. Don´t forget to use sunscreen on the so-called ‘sun terraces’ – the nose, ears, shoulders, and feet. Make sure you cover these areas with enough sunscreen.

How to ensure you don’t miss any areas of skin

When you apply sunscreen, some areas of the body like the back can be tricky to reach on your own. Enlist the help of friends and family to be certain you’re completely covered. They won’t mind – as long as you return the favour!

4 ways sunscreen tends to wear off throughout the day

  • Excessive sweating – whether you’re relaxing or running  around, sweating can compromise your sun protection.
  • Swimming – even if your sunscreen is water resistant, it still needs reapplying regularly.
  • Friction from towel drying – when you dry off, you could be removing some of your sunscreen too.
  • Tight or restrictive clothing – wear loose-fitting items to ensure sunscreen doesn’t transfer.