C. Performance cookies
Performance cookies collect information on how our web pages are used in order to improve their attractiveness, content and functionality. Such cookies help us for example to determine whether any sub-pages of our website are visited, and which ones, and what type of content is of particular interest to users. In particular, we especially record the number of times a page is accessed, the number of subpages that are accessed, the time spent on our website, the sequence of the pages visited, what keywords brought you to us, the country, the region and where applicable the town or city from which the pages were accessed, as well as the proportion of mobile terminals that access our web pages. We also record movements, “clicks” and scrolling with the computer mouse, in order to understand which areas of our website are of particular interest to users. As a result, we can adjust the content of our website to the requirements of our users in a targeted manner and optimise what we have on offer. The IP address of your computer, transmitted on technical grounds, is automatically anonymised and does not enable us to draw any conclusions about the individual user.
We reserve the right to also use information that we have obtained using cookies from an anonymised analysis of the usage behaviour of visitors to our web pages to show you specific advertising for certain of our products on our own websites. We believe that you as the user will benefit from this, because we show advertising or content which, based on your user behaviour, we have reason to assume matches your interests, and you are therefore shown less randomly scattered advertising or certain content that could interest you less.
We as a company have voluntarily subjected ourselves to self-regulation of the German Data Privacy Council for Online Advertising (DDOW). You can find the self-regulatory code applicable to us and further information at this link: www.meine-cookies.org/ddow.html.
The following performance cookies are used on our website:
|
Name
|
Description/purpose
|
Lifespan
|
|
SC_ANALYTICS_GLOBAL_COOKIE
|
This cookie recognises whether a visitor has previously visited the website. This allows us to find out what the proportion of new users on our website is.
|
10 Years
|
SC_ANALYTICS_SESSION_COOKIE
|
This cookie records which sub-ages the visitor to the website has visited in one session. This information is used to improve the website.
|
Session
|
| _ga |
This cookie gathers information on how users use this website, for analytical purposes.
|
2 Years
|
| _gat |
This cookie limits collection of data if too many user requests are received on one page. Some user requests are blocked off and the results projected.
|
10 Min
|
|
_gas
|
This cookie supports tracking during a session (used as a “helper”).
|
Session
|
| _gau |
This cookie supports tracking of the user over a longer period of time (used as a “helper”).
|
2 Years
|
| _gat_UA-* |
This cookie limits collection of data if too many user requests are received on one page. This ensures that the speed of the website is maintained, even under a heavy load.
|
10 Min
|
|
_dc_gtm_UA-*
|
This cookie serves the purpose of uploading scripts and codes to the website.
|
10 Min
|
|
optimizelyBuckets
|
This cookie saves the variant of a website which was displayed to a user within the scope of an A/B test, in order to ensure that the user is offered a consistent advertising experience.
|
10 Years
|
|
optimizelyEndUserid
|
This cookie identifies an individual user via a time stamp and a randomly generated number.
|
10 Years
|
|
OptimizelySegments
|
This cookie saves the audience and dimensions of the user (e.g. browser, campaign, device etc.).
|
10 Years
|
|
optimizelyPendingLogEvent
|
This cookie serves as a temporary cache until the server request to Optimizely can be sent.
|
15 Sec
|
|
optimizelyRedirect
|
This cookie stores the original URL from which the user came, in order to prevent redirect loops.
|
5 Sec
|
|
dwac_XXXX
|
This cookie is used for analytical purposes.
|
Session |
|
_m3Kxxxxxx
|
This cookie saves the clicking behaviour of the user on the website, in order to optimise the website – e.g. to recognise areas that are especially important to the user and are accordingly clicked on a lot.
|
2 years
|
|
Dwanonymous_xxxx
|
This cookie contains a clear tracking ID in order to identify a customer who is not logged in and who logs in again. It is used in order to display personal settings in the shop to the customer.
|
6 Mon
|
| SmartUID |
This cookie assigns an anonymous, unique ID to a site user to identify it through the different sessions. |
10 Years |
| smartSignalsUid_* |
This cookie assigns an anonymous, unique ID to a site user to identify it through the different sessions. This information can also be used to assign a user to a group about its behaviour on the website. |
10 Years |
| _bb |
This cookie identifies a single user via a time stamp and a randomly generated number. |
2 Years |
| _bb_t |
This cookie saves the variation of the website displayed to a user in an A / B test to ensure that the user is offered a consistent experience on the site. |
2 Years
|
| _bb_helper |
This cookie contains additional information about the variant in an A / B test. |
2 Years |
| OGM - EDT Conversionpixel |
The pixel is called on the thank you page to track purchases resulting from an ad placement. The views of the pixel / html snippets are only used to optimise the current campaign and the reporting. The cookie makes it possible to understand when a purchase results from an ad, so the media inventory can be optimised accordingly. |
6 Mon |
| udc |
This cookie contains the list of marketers where the user is profitable and supports the marking and demarcation functionality. A marketer usually has one or more websites on which advertisements are played. The profitability of the user is definable and in this case may be e.g. A purchase or downloading a voucher. Demarking a user means that a user, e.g. Has downloaded a voucher or has purchased a product, demarcated and excluded from the campaign.
|
6 Mon |
| Conversion Pixel (twiago) |
The pixel is set to track clicks of the user on a twiago advertising medium.
|
30 Days
|
| Pookie (plista) |
This cookie collects anonymous data about the surfing behaviour of the user, in order to subsequently play out targeted advertising by setting the appropriate retargeting pixel. |
365 Days |
| affili_0 (Affilinet) |
This cookie contains the time information of the last click on a commercial and a session ID. |
180 Days |
| ASP.NET_Sessionid (Affilinet) |
This cookie is automatically generated by the Affilinet Web server and specifies a unique session ID. This cookie ensures that the information provided by visitors to the website is not lost while surfing the website. After a visit, this cookie loses its validity. |
Session |
| affili_XXXX (Affilinet) |
This cookie is used to identify the publisher and the clicked ad that the transaction has mediated. XXXX is replaced by Affilinet Program ID (XXXX = Program ID). |
180 Days |
| affili_XXXX_pv (Affilinet) |
This cookie is used to identify the publisher and the advertised advertising that has mediated the transaction. XXXX is replaced by Affilinet Program ID (XXXX = Program ID). This cookie measures the eReach (View-Tracking). |
180 Days |
