When it was first released, NIVEA Creme made waves — not only in terms of the innovative product but also the packaging that was involved.
Using a special machine to package the cream into aluminum tins was a historic moment, which marked a turning point for modern cosmetics.
It was no surprise the snow-white cream was an instant hit. The formula was used as a body lotion, face cream and for the hands, but also to care for children’s skin, as it was so gentle. Before NIVEA Creme was launched in 1911, the only alternative was water, soap and powder.
Three years later, NIVEA Creme was sold in 34 countries. Today, it is still NIVEA’s bestselling product, with more than 15 billion tins being sold since its launch.